Logo Design and Branding

Why Keeping In Touch Works

Postcard marketing is definitely a great strategy to increase product recognition and retention. Even if your target customers consider your postcards as junk, and that what you have to offer is not important, there will come a time that your prospective client would be able to recognize and remember your name for the sheer irritation of getting your postcard printing pieces in the mail.

This is the reason why most successful businesses use their resources and time to send as many postcards as possible on a regular basis to boot. It is for the simple reason that repetitive marketing works…a lot. Many business owners would affirm that repeat mailings are effective marketing strategy to have if you want to grow your business.

I remember from years past a tv commercial about a toothpaste. It was so irritating that every time it comes on the tube I would immediately change channels just to skip the tv ad. The commercial was so bad and the acting even that I was able to remember the brand and the commercial itself so that I’ll be able to tell my friends about it. In fact, I intentionally tried to remember the brand of the toothpaste and made sure that I never bought it in the supermarket.

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Tags: greeting, business greeting, ecard, promotion greeting, gallery, postcards, business gallery

Is Your Business Card a Keeper

Your business card printing piece is an extension of your workplace. Your business card tells the people you hand it to about the kind of office or company you work for. Or if you are a business owner, it tells your contacts about the kind of business you operate and how you operate it. It may even offer a glimpse of who you are. In short, a business card is not just a piece of paper that you hand out, but this piece of paper tells so much about you.

Grab a card now from your wallet or your business card holder and just look at it while I list down some of the things that you might want to know or consider about this important piece of paper.

What is the first thing that you noticed with your card? What is the most prominent feature? Chances are, if you are employed in a reputable company or a company which values its brand, the most prominent thing in your card would probably be the company logo. Hey, it is free advertisement!

If you are someone who is building a name for yourself or creating a niche for yourself, your name would probably be the most recognizable feature in your card.

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Tags: business greeting cards, layouts, designer business cards, company calling cards, pre made templates, conceptions, ready-made themes