Logo Design and Branding

A Good Logo is a Physiological Etching

A good logo comes from a type of mindful inscribing that you want to last in the mind of your viewers for a long, long time. So how do you create a truly great logo? Think about company letterheads, company brochures, advertising or any other exposure plan you may have. They are all vehicles that will transport your logo to the recipient.A good logo will always hold its own integrity and reinforces or builds itself over time. It is scaleable from letter head size to billboard size while maintaining its visual appeal.

Your logo success is will be determined by its ability to embed itself in your reader’s memory banks so each and every subsequent time they see it they recognize it and what it stands for. You logo will always be at work 24/7…gaining awareness, re-enforcing brands or just communicating your cheerful message. I often am inspired by words of wisdom that relate to our jobs as good logo designers…

“[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.” Steven Gilliatt quotes”

Various Logo and Iconic Illustrative Possibilities and Considerations

Wholesale Logo Designers

Wholesale logos can be seen a little differently in the eye of top logo designers. They may be ultimately circulated on Wholesale Handbags - Wholesale Purses, Wholesale Designer Clothing or Designer Clothes. A wholesale clothing or fashion logo designer realizes that there may be a higher permanence on this type of logo. Because of that the best wholesale logo designs are usually embroidered, embossed or special engraving effects have been used so that they will last longer.

Website Logo Design

On the web Your logo does not have the same ability to appear clear and crisp. This is because your logo is presented in bitmap format (see video) and is generally a much lower resolution than print. This is one of the biggest challenges when incorporating a logo into your website design. To make the website version of your logo appear exactly as your originally printed logo is a near impossibility. The best digital facsimile is what you must be happy with. With the right, experienced website logo designer there’s no reason why your logo can’t appear as a web page graphic similarly or exactly as it does it printed form. The object of the game is to create corporate identity and consistency.

Vintage Graphics and Logos

Making images appear old and worn looking can be allot of fun when composing vintage graphic designs. You can add torn edges, dust fragmented effects and have a blast intentionally illustrating with a ragged, non convention illustration train of thinking. Vintage graphics have the same rules with more emphasis on the scalability. Often vintage designs and logos do not scale as well because extra effects such as drop shadows and feathered edges. So if you are a vintage logo design specialist make sure you run scalability tests before submitting concepts to your client.

Tattoo Designs and Body Icons

Tattoo designers are artists that provide illustration using your skin as a palette. They are creative and have many similarities to good logo designers. The one distinct advantage they have with their ink pens is the ability to do what logo designers are all trying to accomplish in every great logo project…make it forever.

Stock Photography Icons

Stock photographers also can develop an icon to be watermarked into each image that is publicly available. The watermarked logo is used to help protect the images and promote the photographers brand of photography. When a Photographer wants to brand every digital photo embossing and transparency effects are often used on an icon of some sort. One of the tricks with this type of photo branding is not to over-power the integrity of the image. You want to find the perfect point where logo imaging effects don’t kill the photograph.

Signs and Sign Makers

Today signage has quite a few different approaches that you can take. A few of your options include silk screening, spot vinyl colors, large format digital printing or hand painted. Each one of these techniques requires experience in ensuring that the logo appears consistent with corporate identity standards of the firm. What I mean by that is this:

• Silk screening- Is vector based and words with standard colors or Pantone colors
• Spot vinyl- Is vector based and works with standard vinyl colors and Pantone Colors.
• Large format digital printing- Utilizes CMYK printing in most cases and outputs in CMYK
• Hand Painted- Requires proper paint colors and is applied by human hands

Using these basic signage examples you can now see there are a number of additional variables that can cause a sway in the visual aesthetics of what we see. So to keep the brilliance and natural depiction of your company logo right on the money we have corporate identity watchdogs and/or a competent supply line that understands your quest to look the best you can.

Your Own Design

Suppose you are a freelance designer or have your own idea scribbled up in your own format. It is easy to communicate your own design to a logo designer that can transpose it into your own professional logo design. Of course you want to watch the video on this page to ensure you get what you will require from you logo designer to proceed with reproduction in other formats. IN simple terms you want to ask your logo developer for a vector based file (EPS is probably best, check with your supplier) and an image file for visual reference only. The reason I am suggest EPS is because it is an acronym for Encapsulated Post Script. When digital files are processed they output as code…postscript code. Sometimes you can create a project that won’t print properly in the native program you are using and when you save as EPS you’ll get an error. Then you fix the file and re save it. This will save time and money if you catch these errors first. By saving in this format it is a great way to look for problems in the output of any file for print.

Understanding the Difference Between Vector and BMP Files

At the end of a good logo design there is always final output. The final output will almost always originate from a vector based file format.

These good logo design ideas are simply compiled from my routines with my clients. They all actually flow together in their own special ways. Once the fine artistry of a logo has been hatched it must fly from the nest and soar for a lifetime. When we make any logos or iconic repetitions we use the philosophy of “Slow down you’ll go faster” As a long term imagery planner I swear by this everyday.

Tags: logo designs, creative design, professional logo design, company logo design, design a good logo, good logo design, design logo, design ideas, best logo design

Date: Friday, September 28th, 2007 at 6:42 pm | Category: Good Logo Design | RSS Feed: RSS 2.0 feed.
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